The Framework of an International MBA Blended Course for Learning About Business Through the Cinema

Alexander Franco

Abstract


Abstract. The primary goal of this study was to construct a business course that allows for the learning of business lessons by watching selected films. A self-administered questionnaire was utilized to obtain empirical verification on the reading and film watching habits of a sample of MBA students at an international university. The results indicated preference for audio-visual products over reading in order to obtain information on business. A course was then designed for the timeframe of a “blended†course where approximately half of the time invested by students consists of self-learning at home while the other half consists of traditional, face-to-face class sessions. A literature review revealed that the following business topics have been extensively addressed in the studying of cinema: cross-cultural management, ethics, entrepreneurship, managerial leadership and lifestyle choices within the business world. The framework of a course syllabus is presented based on these five subject areas.


Keywords


Blended course, cinema, cross-cultural management, ethics, entrepreneurship, managerial leadership, movies and business, pedagogy, teaching with movies

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References


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