Integrating Teaching Resources and Assessment Tasks to Enhance Student Experience
Abstract
This research paper outlines the importance of integrating the teaching resources with the assessment tasks and continuous feedback in creating unique overall student experience through effective student engagement and interactive student learning. These activities are undertaken in two undergraduate Services marketing and Strategic marketing unit offerings in the off campus teaching mode in a regional Australian university. The resultant impact on the overall student satisfaction, academic performance, retention and attrition rates has been studied. Results observed indicate that the student engagement increased across the behavioural, emotional and cognitive dimensions and also students’ focused on deeper learning through the integration of technology enables teaching resources and authentic assessment tasks. Continuous feedback provided by the academic staff member acted as a feed forward element that gauged students’ deep interest in the unit offerings.
Key words: Student experience, Student engagement, Student learning, Interactive resources, Authentic assessment, Feedback
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